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ALICE, the hospitality industry’s leading operations technology, welcomes travel technology sales leader and digital marketing professional Leigh Sansone as Senior Sales Executive for the Midwest and Toronto.

Leigh joins ALICE at a time of rapid growth for the company, following its $39M Series B funding in August, and the company’s acquisition of concierge technology rival GoConcierge the following month. Leigh will help ALICE grow the brand and open new markets for the company.

Leigh comes to ALICE from TravelClick, where for the past five years, Leigh consistently scaled company ranks, becoming an expert in hotel e-commerce, distribution, and technology. Leigh joined TravelClick in New York City as a Media Analyst in 2012. After a series of quick promotions, Leigh rose to Director of Digital Strategy in 2014, and was again promoted to Director of Sales for Miami, Florida in 2015. Leigh consistently outperformed her peers, winning numerous awards during her tenure at TravelClick, including Sales Specialist of the Year in 2014, and in 2016, Sales Rookie of the Year and 100% Club. At the time of her move from TravelClick to ALICE, Leigh was the local market expert for more than 300 hotels, having successfully supported and expanded a $5M book of business. Leigh is a graduate of The Ohio State University Fisher College of Business and holds a BSBA in Finance.

ALICE is the industry leader in hospitality operations technology. Close to two thousand hotels across the country and around the world have chosen ALICE for the transformative effect joining all hotel staff departments onto a single platform has for improved task management and employee communication. ALICE’s guest engagement toolset is also helping its clients deliver exceptional service with cutting-edge innovations like guest-to-staff texting.

“We are so excited to have Leigh join our team in Chicago,” says Wendy Zapach, ALICE’s Head of Sales. “Chicago and the Midwest are excellent markets for ALICE, with beautiful and unique independent properties. Leigh's being a native gal with local contacts and connections is going to make an impact for ALICE right off the ground.”


ALICE has created the first complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective.

Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. For more information, visit

Contact: Lola Feiger / 6178177251

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