Maestro PMS Integrated Guest Loyalty System Gives Independent Property Groups A Brand Loyalty Advantage
September 20, 2017 11:23am
Luxury Independents Attract Corporate and Leisure Guests With Rewards That Add Up to Family Vacations; Golf Holidays
Markham, Ontario – September 20, 2017 – Successful independents know they need a healthy mix of repeat corporate business and leisure guests for a strong bottom line.
With over 37 years serving the independent market, Maestro PMS knows this too.
That is why it developed a powerful, easy-to-use Guest Loyalty System that automates the point tracking and reward redemption guests value and that simplifies guest recognition at every touch point.
The Inn at Harbor Shores is a luxury independent resort in St. Joseph, Michigan.
“Whirlpool’s corporate offices are near our hotel. So are a large number of chain business properties.
“We have a desirable luxury hotel so we geared our Maestro Loyalty Program to make staying here attractive for corporate travelers,” said Brady Cohen, General Manager at The Inn at Harbor Shores.
“It works. Our Maestro property software lets Inn at Harbor Shores loyalty member guests create a $100 reward credit for every 15 stays.
“Our corporate frequent-stay travelers are now loyal to us. Many use their loyalty awards credit to entertain guests or apply it to play golf at our Jack Nicklaus Signature course.
“It is all automated in Maestro PMS.”
Warren Dehan, Maestro PMS President, said, “Many of our destination resort clients with multiple properties leverage Maestro’s Loyalty Module points to reward guests who stay at their different resorts.
“This lets the guest accumulate points as they vary their leisure experience within the resort group.
“Guests also benefit from a personalized high-touch stay because our Loyalty Module is integrated with Maestro’s booking engine and property software, so staff can anticipate and deliver amenity preferences guests previously requested.”
Dehan noted that Loyalty members access their account online to add preferences, verify their reward point totals, and book through special loyalty member only promotions.
“Maestro’s Loyalty System is at the heart of the ‘EveryStay Rewards’ program at Rodd Hotels & Resorts’ seven properties,” said Mike Robertson, Rodd Resorts Marketing Manager.
“Our leisure visitors accumulate and redeem EveryStay points to extend their stay or have a free round of golf."
“They may also redeem points for accommodations, food and beverage selections, Spa appointments, or for gift cards at over 50 different retailers."
“Many of our frequent-stay business guests accumulate their Rewards points to have a family vacation later in the year.”
Guests sign up for Rodd Resorts EveryStay membership online or on property.
“Guests can review their points online, or Maestro PMS automatically prints point balances on EveryStay Rewards members folio at check-out. The system brings Rodd more business from our loyal guests,” Robertson said.
Maestro developed a highly flexible Loyalty System so independent operators may create loyalty point rewards that appeal to a specific guest mix.
Reward points can be triggered by dollars spent, nights stayed, reservations booked or other criteria. Maestro automatically tracks user-defined points based purchase posting codes or other property configurable criteria. Maestro Loyalty can be implemented with a magstripe membership card or a simple guest ID number, providing complete flexibility to meet each property’s individual loyalty program needs.
Tags: maestro pms,
hotel management software,
guest loyalty system,
Maestro is the preferred cloud and on-premise PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals and multi-property groups.
This PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile tools to increase profitability and enable operators to engage guests with a personalized experience. For over 37 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups operational and productive. Click here for more information on Maestro.
Contact: Macarena Lorenzini
Contact: Julie Keyser-Squires, APR, Softscribe Inc.
10 Effective Social Media Marketing Tips for Hoteliers
Maestro Multi-Property PMS and Complete Module Integration Strengthens Preference- Based Marketing, Enhances Guest Experience, Drives Overall Efficiency
Maestro PMS Extends System Innovation, Announces 2018 Development Roadmap
Maestro PMS Localised Capabilities, International 24/7 Support Wows UK Clients
Texas Strong, Houston Hotel Operators Still Keeping Doors Open to Support Hurricane Harvey Relief Efforts
Maestro PMS at HX in New York: Full-Service & Multi-Property Independents Get Powerful Mobile & App Based Profitability Tools
Maestro PMS Delivers Savvy Mobile Strategies that Enrich the Guest Journey from Direct Booking to Check Out
"Our Operation Is Effortless and Guests Feel It" - Success Stories By Maestro PMS Clients from Large Scale Resorts to Boutique Indies
Maestro PMS Integrates with Listrak Digital Marketing to Increase Bookings, Guest Loyalty
Maestro PMS Earns Repeat Business from Clients with Growing Portfolios
Maestro PMS eLearning Simplifies Training, Boosts Staff Productivity for Independents
The Common Online Guest Journey Begins With Only a Room Booking - Maestro PMS Offers Deeper Engagement with Integrated Online Spa and Activities Booking for Independents
HITEC News: Maestro PMS Adds Integrated Digital E-Signature Reservation and Sales & Catering Contract Execution to List of 600+ Supported Interfaces
Maestro PMS Brings Newest Cloud, Tablet, Mobile Solutions for Independents to HITEC
Pursuit Selects Maestro Web Multi-Property PMS for 15 Properties Totaling 1,400 Rooms
The Cliffs Resort Unifies Full-Service Property Operations with Maestro PMS for Greater Efficiency and Real-time Direct Booking
Maestro PMS Thought Leadership: How Independents Boost Revenue with OTA Connections, Yield, Online Packages, and Direct Booking
Legacy Systems are so Yesterday, Join the Reigning King – the Cloud PMS!
Maestro PMS Housekeeping App Personalizes Guest Engagement
Maestro PMS Expands to Larger State of the Art Offices in Support of Unprecedented Client Growth
Please login or register to post a comment.