Revenue Technology: Are You Doing It Wrong?
September 28, 2017 1:30pm
By Jessica Halterman
Technology helps hoteliers figure out if they’ve got their hotel revenue strategy just right—or all wrong
Recently, I read an article describing the right way to pack liquor in your luggage. And I have to be honest with you…I didn’t know there was a wrong way to pack away booze.
Apparently, using a couple of t-shirts and sending up an audible prayer during baggage check-in isn’t everyone else’s go-to strategy.
(As a side note: A follow-up Google search later uncovered a WikiHow tutorial specifically outlining three separate methods you can use to accomplish this coup. Again, who knew?)
However, in addition to its eye-opening counsel, the article serves as food for thought around hotel strategies.
Namely, is there a right and wrong way to approach revenue strategy—and how do you know if you’re doing it wrong?
One of the most interesting facets of the hotel industry, in my opinion, is that no two hotels are exactly alike—regardless of whether they are part of a chain or portfolio of properties. And if every single hotel property is unique in its own way, its marketing and revenue strategies are going to be, too.
When it comes to executing a successful and profitable strategy, there are more than a few ways today’s revenue management technology can help every single hotel master their unique business.
Here are a few considerations you can use to evaluate how your current or future technology can help drive your highest profits to date:
Tags: jessica halterman,
Editorial Contributor at IDeaS Revenue Solutions
Jessica Halterman is an experienced hotel professional who has held progressive management roles in sales & revenue, marketing and meetings & events for hotel brand Starwood.
She holds a Bachelor of Science in Recreation, Parks and Leisure Services from Mankato State University, but swears she hasn't watched one episode of Parks & Rec.
Despite moonlighting as a wedding planner on the side, Jessica spends most of her time with family & friends---and instagrams as many pictures of her fluffy goldendoodle, Lambeau, as she can. #lambogram
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